25 April, 2017

Serbia: Carlsberg’s investments in Serbia total 220 mln euro since 2003

Danish brewer Carlsberg has invested 220 million euro ($239.6 million) in Serbia since it set foot in the country in 2003, the head of the regional government of Serbia's Vojvodina province, Igor Mirovic, said.

"The intensive economic development is not only a key objective but I would say the top priority," Mirovic said during the celebration of the 125th anniversary of the brewery of Carlsberg in Celarevo, in northern Serbia, according to a statement issued by Vojvodina government on April 24.

In addition to modernising the brewery in Celarevo, Carlsberg has made significant donations to the local community, which represents the biggest Danish investment in Serbia, Morten Skovgaard Hansen, charge d'affaires of the Danish embassy, said in the statement.

Carlsberg acquired a 52% stake in Pivara Celarevo in 2003. The Danish company lifted its stake in the brewery to 99.96% in 2004 and renamed it to Carlsberg Serbia. The Celarevo brewery produces the Lav, Merak, Carlsberg, Tuborg and Grimbergen Blonde brands of Carlsberg.

The Danish group lifted the annual production capacity of the Celarevo brewery to 126,900 hectolitres from 93,900 hectolitres by completing an overhaul project in 2008.

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